Audiences
• Analytical look at audiences and how to consider those audiences within that demographic.
• Designer and audiences are co participants in a designed framework.
• We shouldn’t be thinking just about our roles as communicators but also think about the audience’s active part in constructing the meaning of what we are communicating. Active audience. What they interpret based on the circumstances - their environment etc.
• Positive as it empowers the audience but also problematic as what we’re communicating can not mean what we intended.
• Problematic relationship with client as client may have an idea about what they want to communicate how and to who and it’s our job to show them how to actually communicate to the audience and that can be difficult.
• Within design process this can include deconstruction of existing material - it’s not just about collecting images for inspiration but having a method of what to do with these images - understand what they’re about where it’s coming from - a deeper understanding. Should have an audience centric focus - who are their audience and why are they communicating it that way?
An audience is important to publishing and editorial design (and any other aspect of graphic design/communication) as the purpose of a text is to communicate a message or attract consumers therefore by knowing the audience, the designer would know how to approach the product. The audience can be defined by Demographics, which are the aspects of a target audience such age, gender, ethnicity, occupation and income. Design choices should be made dependant on demographics to be most effective in communication.
An audience is important to publishing and editorial design (and any other aspect of graphic design/communication) as the purpose of a text is to communicate a message or attract consumers therefore by knowing the audience, the designer would know how to approach the product. The audience can be defined by Demographics, which are the aspects of a target audience such age, gender, ethnicity, occupation and income. Design choices should be made dependant on demographics to be most effective in communication.
Write a short visual [textual] analysis of a specific piece of graphic design (preferably related to your CoP question). Your analysis should have a specific audience group in mind and venture towards one or a number of possible interpretations of the piece. Make sure that you are adopting and using key words such as “text” (meaning the piece as a whole), “signifiers” (specific signifying elements – e.g. a word typeset in Helvetica), “signifieds” (what the signifiers represent), connotation/denotation, codes, etc.
The Guardian target the middle class demographic, with a neutral approach to gender/sex and often cater their political new-stories more to the left-leaning audience. Their biggest demographic are millennial's as they are more likely to be liberal, and accepting of newer publications whereas older demographics are attracted more towards more classic and older newspaper publications such as The Times. The Guardian approaches this millennial demographic by using a friendlier typeface (Guardian Egyptian) in comparison to other newspaper typefaces such as Times New Roman. This typeface is a slab-serif which stays professional as a serif connotes professionalism therefore catering to the educated demographic, but stays attention-grabbing and softer as the use of a slab-serif rather than just a serif is bolder but less rigid. The text takes on a format that resembles a tabloid however follows a more conventional and legible grid structure, which adds to the overall connotation of a more friendly and modern newspaper, but signifieds its professionalism to continue appealing to the educated middle-class. The language used within the text connote their approach to the left-leaning audience as their headline covers a Brexit topic that appeals to Anti-Brexiters which are generally more left.
The Guardian target the middle class demographic, with a neutral approach to gender/sex and often cater their political new-stories more to the left-leaning audience. Their biggest demographic are millennial's as they are more likely to be liberal, and accepting of newer publications whereas older demographics are attracted more towards more classic and older newspaper publications such as The Times. The Guardian approaches this millennial demographic by using a friendlier typeface (Guardian Egyptian) in comparison to other newspaper typefaces such as Times New Roman. This typeface is a slab-serif which stays professional as a serif connotes professionalism therefore catering to the educated demographic, but stays attention-grabbing and softer as the use of a slab-serif rather than just a serif is bolder but less rigid. The text takes on a format that resembles a tabloid however follows a more conventional and legible grid structure, which adds to the overall connotation of a more friendly and modern newspaper, but signifieds its professionalism to continue appealing to the educated middle-class. The language used within the text connote their approach to the left-leaning audience as their headline covers a Brexit topic that appeals to Anti-Brexiters which are generally more left.
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