Thursday, 28 May 2020

Final Design in Context









I placed the text within the existing 1977 and 2018 posters for Suspiria as a way of concluding my investigation into Expressive type. Although 2018 Suspiria font was already Expressive, I approached my type design using a much more emotional process instead of historically referential, although I made subconscious semantic associations with Blackletter and Gothic type. I feel as though both the original fonts and my font explore similar themes - movement and inconsistent letters, however I believe I pushed the idea of Expressive design being based on personal intuition and emotional response rather than functional forms. The dismissal of the idea of legibility, and favouring emotional forms/shape.

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