What does it mean? The use of themes, styles and objects from a certain period (usually that in which the target audience grew up in) to attract the consumer.
Does your proposal have a working title?
Is it named after your theme, do have a question in mind...
Why is late 90's and early 2000's design becoming a trend? or Pastiche and Nostalgia in Design
Why are you drawn to your theme/subject? How does it link to Graphic Design - your practice? How does it link to your personal interests? I am interested in design from this era as I can see the links it has made to modern day design such as clothing being based on late 90's fashion magazines or typefaces becoming 3D and highly digitalised such as in the early 2000's (cyberspace).
What is its historical context? Pastiche
Is this an old/new concept? How did it come about? Is it tied to specific eras/places/people? Pastiche is not a new concept, it's the idea that nothing is original and this has been going on for years as designers are inspired and like to directly reference design from another designer or a trend from another era. This applies in post-modernism as the use of nostalgia marketing to emotionally attract a target audience is an effective marketing technique and this is created by referencing items from their childhood.
Are there any particular case studies you would like to discuss?
Designers / design, events, political movements, places?
Are there specific texts you will be using to underpin your discussion?
Theories, cultural phenomena, writers, articles...?
Pastiche, post-modernism, emotional marketing, target audience
Cards Against Humanity 2000's Pack, 2019 by Froyo Tam
Heron Preston for Nike, 2019
Nike Pop up shops 2019
Museum of Arts and Design in New York talk on Non-Stick Nostalgia: Y2K Retrofuturism in Contemporary Jewelry, April 2019
Disney x Reebok 2015
Banana Mag 2019
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