Coming up with new idea

Been having issues generating a topic to focus on for the essay, therefore revisiting early tasks to help with this process.
Identifying a Personal Project
What is interesting and why?
What is there to find out?
How could you investigate this?
Who are you and what do you want to say? - this is a personal project based solely on what you're interested in.
An opportunity to interrogate Design Practice and Design Culture.

Task:

Write 10 words that relate to your Graphic Design practice…
Publication, Branding, Packaging, Research, Gender, Race, Typography, Communication, Materials, Creativity....

Write 10 things you are interested in as a human...
Hobbies, Politics, Culture, Socialising, Activism, Trees, Sustainability, technology, Skateboarding, Memes…

Write 10 things you read about / researched last year in PP, Cop or Studio…
Identity, Values, Ethics, Design Practices, Campaigns, Editorial, Environmentalism, Theories, Feminism, Aesthetics, Globalisation, Capitalism, Marxism

10 words that relate to my Graphic Design practice:

1. Screenprinting
2. Letterpress
3. Zines
4. Packaging
5. Publication
6. digital
7. Interactive
8. logotype
9. Typography
10. Mixed media

Interested as a human

1. Posters
2. Textiles
3. Music
4. Product design/packaging
5. ephemera
6. colour
7. collectables
8. publications
9. social culture
10. digital design

10 things read/researched about

1. layout
2. print processes
3. colour theory
4. legibility
5. modernism and post-modernism
6. typography
7. digital media
8. editorial design
9. zines

I want to avoid any political topics and focus more on industry based theories as a way to progress from my previous case studies. There is a pattern of design styles (modernism, post modernism etc) and production of design outcomes such as packaging and publications in all my categories.

• how has modernism and post-modernism affected modern day design?
• what place does screen printing have in graphic design?
• contemporary design and product design
• why do designers use letterpress and relief prints in the digital age
• what is the importance of colour in graphic design and how did colour theory develop
• colour and logotype design
• does graphic design have to be functional and legible - communication theory/post modernism
• kitsch in graphic design (relation to ephemera)
• typography and social media - the role of typography in adverts? - instagram adverts? (more independent) 

Typography

• postmodern effect on modern day design - expressionist typography instead of legibility

https://www.itsnicethat.com/articles/leah-maldonado-glyphworld-graphic-design-251119

The idea that the shapes of a typeface can be associated with feelings, objects and artistic movements is certainly not new. But as a major component in communicating ideas and information, their expressionist possibilities often take a back seat to legibility. Among the few graphic designers to flip this hierarchy is Leah Maldonado

“What shapes make us feel smart? What does a letter look like shaped as greed? It’s similar to clickbait – ‘typebait’. Letters can elicit emotional responses independent of their message.”

https://www.itsnicethat.com/articles/slanted-yearbook-of-type-2019-slash-20-graphic-design-291119

Secondly, the publication highlights the influx of modern display typefaces that seem to be popping up in all corners of Instagram recently. This year saw the highest amount of display type submissions “which may not inspire us with their glyph expansion technical details, but rather with their creativity and novelty,” Clara goes on to say. With today’s vernacular at the heart of display typefaces, on the other hand, when it comes to web optimised fonts, new technology is at the core.

expressionist typography and layout? or just logotype? relationship between image/colour and type

References:

https://www.itsnicethat.com/articles/g-design-studio-art-athina-graphic-design-301019

 G Design Studio: Raffles Milano rebrand

G Design Studio: Art Athina identity

https://www.itsnicethat.com/articles/fukt-magazine-publication-illustration-151019

Fukt Magazine: The System Issue

https://www.itsnicethat.com/articles/marc-armand-festival-international-de-mode-graphic-design-081019

Marc Armand translates the atmosphere of the French summer coast into graphic design

M. Giesser on his first entirely screen-based rebrand for arts festival Next Wave

https://www.itsnicethat.com/articles/m-giesser-next-wave-graphic-design-050919

No matter what the output, graphic design studio Choque Le Goff finds the fun in every project
https://www.itsnicethat.com/articles/choque-le-goff-graphic-design-050919

https://www.itsnicethat.com/articles/kenneth-vanoverbeke-baskylisk-graphic-design-typography-231118 “Expressionism but in typography”: Kenneth Vanoverbeke on his recent experiments

Leah Maldonado’s expressionist Glyphworld maps typefaces to landscapes and emotions

Summary of topics:

• the change in the purpose of type - more expressive - possibly relating to post-modernist values
• how type replaces image/represents image
• how type and image/colour work together
• how viewers associate type with image

possible outcomes:

• a typeface designed for certain images - compliment
• a typeface designed to represent certain images
• type-based outcome comparison to image-based outcome
• a font family that adapts to different images (leah maldonado)

- how image can develop/inspire a typeface

- how type and colour can act as an image would (communications theory)