Proposal

What is your theme/subject?
Experimental typography - the focus on the emotional and expressive elements rather than practicality and legibility. How type can be used as an image or to represent image.

- should i focus on digital age/ digitalisation?

Type (in modernist

is it better/bespoke/ for communication (not for branding.)

Is one-off, contemporary typefaces better for communication?
not useable, not consistent such as Helvetica which can arguably be used for everything whereas typefaces created solely for one project/outcome can only truly be used once. Which is better, which is most effective? The ease of making new typefaces with digital softwares makes this process really widespread but why do designers aim to make these bespoke typefaces?

standardised something that unique (Letterpress - Gothic type. It used to be calligraphy, quite unique and then got standardised for print as a result of Industrialisation.)

Does your proposal have a working title?

Why are you drawn to your theme/subject?
I'm interested in graphic design that isn't focuses solely on practicality. I like more playful and conceptual approaches to design and type.

What is its historical context?
The shift from the Modernist approach to design and type to Post-modernism's rejections of these strict values that has carried on into modern day design however with access to digital software and the internet, these experimental approaches have really developed.

Are there any particular case studies you would like to discuss?

• Modernism and post-modernism
• Leah Maldonado’s expressionist Glyphworld (maps typefaces to landscapes and emotions)

• Choque Le Goff design studio

Are there specific texts you will be using to underpin your discussion?

• Emotional type theory
• Digital age
• The Typographic Experiment: Radical Innovation In Contemporary Type Design [book]
• The Liberated Page: An Anthology of Major Typographical Experimentations of this century recorded in 'Typographica' magazine [book]

Practical Ideas:

1. Create a typeface/adjust to a series of images (Leah Maldonado)
2. Recreate already existing print with type and make it solely experimental type
3. Create a publication with image and legible/practical/standard type and the same publication but with only expressive type.

*have to think about how type is placed on a page differently based on how it interacts with the image.