- that pdf i downloaded and the other
- digital age - technology and y2k
- role of the designer
- contemporary examples/case studies
essay should cover
- purpose of type / font psychology
- communication and importance in advertising/branding *standing out
- the role of a designer and practicalities
- the case studies
- conclude that a lot is subjective but its clear that the use of type as image is becoming more prevalent than ever ... depends on the purpose but theories show moving towards more bespoke and expressionist styles seem to reflect its efficiency, especially in a world where there is so much marketing and access to digital / role of designer.
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