- type is contemporary and part of the zeitgeist
- the professional creative market continuously demands more a new type
- without type you wouldn't have any culture no science would be possible known technical knowledge no development in society
- everything is written down and to write something down you need a typeface for in my thinking it's a essential part of democracy that you have access to information and this is connected to type
- "I think that corporate typefaces are very important for companies - it sparks the corporate design and is such it helps to define the corporate image internally and externally as I think corporate type is important for the brand and also of course the technical aspects are very important - that the font is working in different environments, platforms, printers and media."
https://www.youtube.com/watch?v=Sadx3J7ybXw
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