Initial Practical Ideas

What are the core theories / concepts / arguments? 

That type can be used expressively to represent/replace image. 

These can become the rules by which you create your work.

You can also challenge and break these rules.

How do they relate to the question / theme.

Primary research - how can you test ideas?

Visits - questionnaires - focus groups - practical experiments and testing.

Contextualise the problem within Graphic Design - (methodology)

Theories / concepts / arguments 

Discipline - Audiences.

Why are you using this process / activity for you design work?

1. A typeface that adjusts based on a series of images. 

That type can be used expressively to represent/replace image.
The relationship between type and image.

2. A print/publication in which standard type is used emotionally/expressively.

To challenge argue that one-off experimental type isn't needed to better communicate images

3. Picking real life projects with standard type (well-received, famous) and recreating it with a custom/expressionist typeface.